Nanum Myeongjo나눔명조
- Use
- Literature, titles and statements
- Tone
- Depth, resonance and reflection
Example wording존엄은 완벽이 아니라 존재다.
Brand Identity
The voice and visual language of SPECTORY.
01 / OUR IDENTITY
SPECT + STORY
SPECTORY brings together Spec and Story. Two words, one name.
SPECTORY is a Korean story IP studio. We begin with literature and bring its stories into publishing, animation, audio and new languages.
Our wordmark brings letters of different heights and angles into one distinctive form.
Your life is a story of its own.
Your story, your life itself, can be your defining strength. No two lives are the same. Each holds a story, a dream, and the possibility of making that dream real. SPECTORY values the life behind a list of qualifications and skills, and the person who is already enough as they are.
말해지지 않았던 것들에
목소리를.
Giving voice to the stories left unspoken.
Some feelings remain long before they become words. We turn loss, memory, dignity and recovery into stories that can be shared. Giving voice means helping those stories reach someone, so that no one has to remain alone.
03 / LOGOTYPE
One name, a clear presence.
The website uses the wordmark in black and white, leaving space around it so that its silhouette remains clear.
04 / COLOUR
Space for the story.
Four colours express SPECTORY’s sense of dignity, recovery and quiet.
Still White#F7F5F2
Stillness after despair; space to breathe.
Rebirth Red#A54B4B
Recovery and the pulse of being alive.
Pulse Gray#B4B2B0
Between feeling and thought; the shadow of existence.
Dignity Black#1C1C1C
The weight of language; the colour of silence.
05 / TYPOGRAPHY
The texture of language.
Sentences and typefaces both breathe. These three typefaces shape our literature and brand materials.
Arita Buri아리따 부리
- Use
- Quotations, author’s notes and body text
- Tone
- Breath, resonance and the tremor of emotion
Example wording모든 떨림은 살아있다는 증거다.
KoPub World코펍 월드
- Use
- Body text, explanations and publishing
- Tone
- Everyday sincerity and the warmth of reality
Example wording삶의 언어는 느리지만 진심이다.
Website reading text and interface labels use Pretendard for clarity.
06 / TONE & MANNER
One letter, one breath, one life.
Humanity · Restraint · Life · Existence · Space · Senses · Dignity
Photography & Tone
- Light
- Natural light, sunset and dawn — the boundary between life and death.
- Subjects
- Hands, paper, wind, windows and silence.
- Tone
- Restraint, subtle trembling and warm open space.
- Texture
- Paper grain, shadows and traces of light.
SPECTORY speaks softly, but never silently.
SPECTORY business card
07 / DOWNLOADS & USAGE
Use the SPECTORY logo.
Original PNG files with transparent backgrounds, for introductions and agreed collaborations.
Colour logotype
Logo usage guidance
- Keep the original proportions and letter arrangement. Do not stretch, rotate or redraw the logo.
- Leave clear space around the logo, separating it from text and images.
- Use the black logo on light backgrounds and the white logo on dark backgrounds. Choose an uncluttered area of a photograph.
- Avoid shadows, outlines and additional effects. Keep the full silhouette visible, even at small sizes.
- For merchandise, co-branding or other uses requiring agreement, contact SPECTORY about the intended scope. Start a conversation →
SPECTORY in your story.
Find the studio logo and introduction in our press room.