Brand Identity
The voice and visual language of SPECTORY.
SPECT + STORY
SPECTORY brings together Spec and Story. Two words, one name.
SPECTORY is a Korean story IP studio. We begin with literature and bring its stories into publishing, animation, audio and new languages.
Our wordmark brings letters of different heights and angles into one distinctive form.
Your life is a story of its own.
Your story, your life itself, can be your defining strength. No two lives are the same. Each holds a story, a dream, and the possibility of making that dream real. SPECTORY values the life behind a list of qualifications and skills, and the person who is already enough as they are.
말해지지 않았던 것들에
목소리를.
Giving voice to the stories left unspoken.
Some feelings remain long before they become words. We turn loss, memory, dignity and recovery into stories that can be shared. Giving voice means helping those stories reach someone, so that no one has to remain alone.
One name, a clear presence.
The website uses the wordmark in black and white, leaving space around it so that its silhouette remains clear.
Space for the story.
Four colours express SPECTORY’s sense of dignity, recovery and quiet.
Still White#F7F5F2
Stillness after despair; space to breathe.
Rebirth Red#A54B4B
Recovery and the pulse of being alive.
Pulse Gray#B4B2B0
Between feeling and thought; the shadow of existence.
Dignity Black#1C1C1C
The weight of language; the colour of silence.
존엄과 기억,
그리고 이야기.
가장 사적인 이야기가
세계의 독자와 관객을 만납니다.
Arita Buri gives Korean titles a literary rhythm. Pretendard keeps the reading text and practical information clear.
Use the SPECTORY logo.
Original PNG files with transparent backgrounds, for introductions and agreed collaborations.
Colour logotype
Logo usage guidance
- Keep the original proportions and letter arrangement. Do not stretch, rotate or redraw the logo.
- Leave clear space around the logo, separating it from text and images.
- Use the black logo on light backgrounds and the white logo on dark backgrounds. Choose an uncluttered area of a photograph.
- Avoid shadows, outlines and additional effects. Keep the full silhouette visible, even at small sizes.
- For merchandise, co-branding or other uses requiring agreement, contact SPECTORY about the intended scope. Contact →
SPECTORY in your story.
Find the studio logo and introduction in our press room.